Promote me or protect us? : the framing of policy for collective good
Year of publication: |
2014
|
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Authors: | Krishen, Anjala Selena ; Raschke, Robyn ; Kachroo, Pushkin ; LaTour, Michael S. ; Verma, Pratik |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 3/4, p. 742-760
|
Subject: | Marketing communications | Political tribes | Tribalism | Socially symbolic political consumption | Public policy marketing | Message framing effects | Öffentliche Güter | Public goods | Ethnische Gruppe | Ethnic group | USA | United States | Social Marketing | Social marketing | Protektionismus | Protectionism | Prospect Theory | Prospect theory |
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