Promoting organizational brands as desirable employers through company websites : a study of three Indian IT companies
Falguni Vasavada-Oza and Dhriti Bhattacharjee
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Vasavada-Oza, Falguni ; Bhattacharjee, Dhriti |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 2, p. 7-23
|
| Subject: | Indien | India | Website | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538372