Promoting service innovation and knowledge management in the hospitality industry
Year of publication: |
[2017]
|
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Authors: | Kijpokin Kasemsap |
Published in: |
Strategic marketing management and tactics in the service industry. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-2475-5. - 2017, p. 243-279
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Subject: | Gastgewerbe | Hospitality industry | Wissensmanagement | Knowledge management | Dienstleistungsinnovation | Service innovation | Dienstleistungsmarketing | Services marketing |
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