Promotional competitions : a taxonomy of campaign framing choices integrating economic, informational, and affective objectives
Year of publication: |
2017
|
---|---|
Authors: | Ogden, Steve ; Minahan, Stella ; Bednall, David |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 4, p. 449-480
|
Subject: | competitions | nonmonetary promotions | sales promotion | sweepstakes | taxonomy |
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