Promotool consumer behaviour in India
O. A. J. Mascarenhas and Arup Ray
| Year of publication: |
1979
|
|---|---|
| Authors: | Mascarenhas, O. A. J. ; Ray, Arup |
| Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 6.1979, 2, p. 215-244
|
| Subject: | Verbraucher | Absatzpolitik | Indien | Kalkutta |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002442266