Propelling international marketing research with geospatial data
Year of publication: |
2023
|
---|---|
Authors: | Wichmann, Julian R. K. ; Scholdra, Thomas P. ; Reinartz, Werner J. |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 2, p. 82-102
|
Subject: | geographic information systems | geospatial data | geospatial marketing | OpenStreetMap | spatiotemporal data |
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