Reimagining personalization in the physical store
Thomas P. Scholdra, Julian R.K. Wichmann, Werner J. Reinartz
| Year of publication: |
2023
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|---|---|
| Authors: | Scholdra, Thomas P. ; Wichmann, Julian R. K. ; Reinartz, Werner J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 4, p. 563-579
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| Subject: | Customer experience | Frontline employees | New technologies | Personalization | Physical retailing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465653