What drives inner city attractiveness for society? : the role of Brick-and-mortar Stores
Year of publication: |
2021
|
---|---|
Authors: | Wichmann, Julian R. K. ; Scholdra, Thomas P. ; Reinartz, Werner J. |
Published in: |
Marketing accountability for marketing and non-marketing outcomes. - Bingley, UK : Emerald Publishing, ISBN 978-1-83867-564-6. - 2021, p. 279-317
|
Subject: | Brick and mortar | city ambience | city attractive distribution | geomarketing | inner city | OpenStreetMap | shopping streets | urban planning | Stadtentwicklung | Urban development | Innenstadt | Central city | Einzelhandelsstandort | Retail location |
-
Wirtschaftsstandort Innenstadt und "Grüne Wiese" : europäische Fakten und Erfahrungen
Blatt, Lothar, (1998)
-
Schäfer, Anja, (1999)
-
Steppeler, Hubert, (2006)
- More ...
-
Scholdra, Thomas P., (2022)
-
Propelling international marketing research with geospatial data
Wichmann, Julian R. K., (2023)
-
Reimagining personalization in the physical store
Scholdra, Thomas P., (2023)
- More ...