The critical role of trust in obtaining retailer support for a supplier's strategic organizational change
Year of publication: |
2003
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Authors: | Lusch, Robert F. ; O'Brien, Matthew ; Sindhav, Birud |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 79.2003, 4, p. 249-258
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