Bob Lusch : mentor and friend
Year of publication: |
2023
|
---|---|
Authors: | O'Brien, Matthew |
Other Persons: | Lusch, Robert F. (honouree) |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 43.2023, 1, p. 39-40
|
Subject: | impact | in memoriam | mentor | Robert F. Lusch | thought leader |
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