Public relations : contemporary issues and techniques
Paul Baines, John Egan, Frank Jefkins
| Year of publication: |
2004 ; 1. publ.
|
|---|---|
| Authors: | Baines, Paul ; Egan, John ; Jefkins, Frank |
| Other Persons: | Egan, John J. (contributor) ; Jefkins, Frank W. (contributor) |
| Publisher: |
Amsterdam : Elsevier/Butterworth-Heinemann |
| Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 431 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index pbk.. - : £24.99 : Formerly CIP |
| ISBN: | 0-7506-5724-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783113