Purchasing for Someone Else in a B2B Context : Joint Effects of Choice Overload and Accountability
Year of publication: |
2015
|
---|---|
Authors: | Schaffrath, Kathrin |
Other Persons: | Wentzel, Daniel (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Experiment | Beschaffung | Procurement | B-to-B-Marketing | Business-to-business marketing |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 3, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2559684 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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