Purchasing roles in the family : an analysis of instrumental and expressive decision making
Year of publication: |
1981
|
---|---|
Authors: | Verhage, Bronislaw J. ; Green, Robert T. |
Published in: |
European research : marketing, opinion, advertising. - Amsterdam : Kluwer, ISSN 0304-4297, ZDB-ID 187529-2. - Vol. 9.1981, 1, p. 3-10
|
Subject: | Verbraucher | Niederlande |
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