Qualitative research in marketing and management : doing interpretive research projects
Chris Hackley
| Alternative title: | Doing research projects in marketing, management and consumer research |
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| Year of publication: |
2020 ; Second edition.
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| Authors: | Hackley, Christopher E. |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Qualitative research | Management | Marketing | Marktforschung |
Online Resource
| Extent: | 1 Online-Ressource (X, 266 Seiten) Diagramme |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-429-44680-1 ; 0-429-44680-2 ; 978-0-429-82279-7 ; 0-429-82279-0 ; 978-0-429-82278-0 ; 0-429-82278-2 ; 978-0-429-82280-3 ; 0-429-82280-4 ; 978-1-138-33219-5 ; 978-1-138-33221-8 |
| Other identifiers: | 10.4324/9780429446801 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180662