Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices
Year of publication: |
2009
|
---|---|
Authors: | Luo, Xueming |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 1, p. 148-165
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | word of mouth | customer experience | marketing strategy | stock price |
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