Rating customers according to their promptness to adopt new products
Year of publication: |
2011
|
---|---|
Authors: | Hochbaum, Dorit S. ; Moreno-Centeno, Erick ; Yelland, Phillip ; Catena, Rodolfo A. |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 59.2011, 5, p. 1171-1183
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Innovationsdiffusion | Innovation diffusion | Beziehungsmarketing | Relationship marketing |
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