Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines
Year of publication: |
2005
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Authors: | Reijmersdal, Eva van ; Neijens, Peter ; Smit, Edith |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 27.2005, 2, p. 39-54
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