Real-time bidding in online display advertising
Amin Sayedi
| Year of publication: |
July-August 2018
|
|---|---|
| Authors: | Sayedi, Amin |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 4, p. 553-568
|
| Subject: | advertising | auctions | competitive analysis | game theory | targeting | pricing | Spieltheorie | Game theory | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy | Auktion | Auction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011916547