The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special : “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
Year of publication: |
2020
|
---|---|
Authors: | Simonson, Itamar |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2020, 4 (29.08.), p. 688-711
|
Publisher: |
Wiley |
Saved in:
Online Resource
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