Real-time evaluation of e-mail campaign performance
Year of publication: |
2009
|
---|---|
Authors: | Bonfrer, Andre ; Drèze, Xavier |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 2, p. 251-263
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Freizeitwirtschaft | Leisure industries |
-
Musiime, Andrew, (2019)
-
Mir, Imran Anwar, (2017)
-
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki, (2012)
- More ...
-
Moving from customer lifetime value to customer equity
Drèze, Xavier, (2016)
-
Moving from customer lifetime value to customer equity
Drèze, Xavier, (2009)
-
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier, (2008)
- More ...