Rebranding employment branding : establishing a new research agenda to explore the attributes, antecedents, and consequences of workers' employment brand knowledge
Timothy L. Gardner, Niclas L. Erhardt and Carlos Martin-Rios
| Year of publication: |
2011
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|---|---|
| Authors: | Gardner, Timothy L. ; Erhardt, Niclas L. ; Martin-Rios, Carlos |
| Published in: |
Research in personnel and human resources management : a research annual. - Bingley : Emerald, ISSN 0742-7301, ZDB-ID 602456-7. - Vol. 30.2011, p. 253-304
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| Subject: | Personalmarketing | HR marketing | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242934