Recession or mutation? : post-recovery appeal of major consumer brands
Daniel Tixier
Year of publication: |
2010
|
---|---|
Authors: | Tixier, Daniel |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 3, p. 183-185
|
Subject: | Konjunktur | Business cycle | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
Saved in:
Saved in favorites
Similar items by subject
-
Cross-category indulgence : why do some premium brands grow during recession?
Mark, Tanya, (2016)
-
Hassan, Salah, (2015)
-
Despoteri, V., (2016)
- More ...
Similar items by person