Reconsidering strategic corporate social responsibility : public relations and ethical engagement of employees in a global economy
Year of publication: |
2008
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Authors: | May, Steve |
Published in: |
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]. - Wiesbaden : VS, Verl. für Sozialwiss., ISBN 3-531-15602-0. - 2008, p. 365-383
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Subject: | Öffentlichkeitsarbeit | Public relations | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Strategisches Management | Strategic management |
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