Recruitment brand equity for unknown employers : examining the effects of recruitment message claim verifiability and credibility on job pursuit intentions
Year of publication: |
2022
|
---|---|
Authors: | Collins, Christopher J. ; Martinez-Moreno, Julian E. |
Published in: |
Human resource management. - New York, NY [u.a.] : Wiley, ISSN 1099-050X, ZDB-ID 2004293-0. - Vol. 61.2022, 5, p. 585-597
|
Subject: | brand equity | information asymmetry | job attributes | recruitment | Personalbeschaffung | Recruitment | Markenimage | Brand image | Personalmarketing | HR marketing | Asymmetrische Information | Asymmetric information | Experiment |
-
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias, (2016)
-
Recruitment process outsourcing and applicant reactions : when does image make a difference?
Wehner, Marius Claus, (2015)
-
Van Hoye, Greet, (2022)
- More ...
-
Collins, Christopher J., (2021)
-
McClean, Elizabeth, (2018)
-
Collins, Christopher J., (2009)
- More ...