Redirecting direct selling: High-touch embraces high-tech
Year of publication: |
2012
|
---|---|
Authors: | Ferrell, Linda ; Ferrell, O.C. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 55.2012, 3, p. 273-281
|
Publisher: |
Elsevier |
Subject: | Direct selling | Social media | Social media strategy | Facebook | YouTube | Twitter |
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