Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Adrienne E. Foos (Alfred State, State University of New York College of Technology, Alfred, New York, USA), Kathleen Keeling (The University of Manchester, Manchester, United Kingdom), Debbie Keeling (Loughborough University, Loughborough, United Kingdom)
| Year of publication: |
January-March 2016
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| Authors: | Foos, Adrienne E. ; Keeling, Kathleen ; Keeling, Debbie |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 19-25
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| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Experiment |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2015.1085820 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453836