Reducing meat consumption : the case for social marketing
Year of publication: |
2017
|
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Authors: | Bogueva, Diana ; Marinova, Dora ; Raphaely, Talia |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 3, p. 477-500
|
Subject: | Australia | Sustainability | Social marketing | Meat consumption | Social Marketing | Australien | Fleisch | Meat | Konsumentenverhalten | Consumer behaviour | Konsum | Consumption | Privater Konsum | Private consumption |
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