Reducing the negative effect of consumer ethnocentrism on patronage behaviour at foreign retailers
Year of publication: |
2016
|
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Authors: | Keane, Marta ; Morschett, Dirk |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 4, p. 228-240
|
Subject: | Consumer Ethnocentrism | Corporate Social Responsibility | Domestic Assortment | Patronage Behaviour | Perceived Brand Localness | Konsumentenverhalten | Consumer behaviour | Corporate social responsibility | Nationalkultur | National culture | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade |
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