Foreign retailers' localisation attempts to the domestic market : the influence of consumer ethnocentrism, local CSR activities and perceived brand localness on consumer behaviour at foreign retailers
by Marta Keane from Poland
| Year of publication: |
2017
|
|---|---|
| Authors: | Keane, Marta |
| Publisher: |
Fribourg, Switzerland |
| Subject: | Globalisierung | Globalization | Nationalkultur | National culture | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Deutschland | Germany | Schweiz | Switzerland | Großbritannien | United Kingdom |
freely available
| Extent: | 1 Online-Ressource (X, 170 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, University of Fribourg, 2017 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779678