Region-of-origin (ROO) certification as marketing strategy in the South African wine market
Year of publication: |
2014
|
---|---|
Authors: | A. Engelbrecht, Josias ; Herbst, Frikkie ; Bruwer, Johan |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 26.2014, 2, p. 139-162
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Involvement | Consumer behaviour | South Africa | Survey research | Conceptual/theoretical | Scale development/testing | Appellation | Region of origin | ROO |
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