Reinforcing customer loyalty through service employees' competence and benevolence
Year of publication: |
September-October 2016
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Authors: | Nguyen, Nha |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 13/14, p. 721-738
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Subject: | Competence | benevolence | customer loyalty | service employee | financial services | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Finanzdienstleistung | Financial services | Kompetenz | Qualifikation | Occupational qualification | Kundenzufriedenheit | Customer satisfaction |
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