Relationship management : status and theory
John A. Ledingham
| Year of publication: |
2021
|
|---|---|
| Authors: | Ledingham, John A. |
| Published in: |
Public Relations. - Berlin : de Gruyter Mouton, ISBN 3-11-055229-9. - 2021, p. 415-432
|
| Subject: | relationship | management | mutual benefit | paradigm | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1515/9783110554250-021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012505006