The dyadic bank-SME relationship : customer adaptation in interaction, role and organisation
Lars Silver and Fatima Vegholm
| Year of publication: |
2009
|
|---|---|
| Authors: | Silver, Lars ; Vegholm, Fatima |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 16.2009, 4, p. 615-627
|
| Subject: | Firmenkundengeschäft | Corporate banking | KMU | SME | Beziehungsmarketing | Relationship marketing | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003909866