Relationship marketing as an ethical approach: philosophical and managerial considerations
Year of publication: |
1999
|
---|---|
Authors: | Kavali, Stella G. ; Tzokas, Nikolaos X. ; Saren, Michael J. |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 37.1999, 7, p. 573-581
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | Marketing ethics | Decision making |
-
Elsharnouby, Tamer, (2013)
-
A Classification of Factors Influencing Participation in Collusive Tendering Agreements
Zarkada-Fraser, Anna, (1998)
-
A special emphasis and look at the emotional side of ethical decision-making
Vitell, Scott J., (2013)
- More ...
-
Kavali, Stella G., (1999)
-
Relationship marketing as an ethical approach : philosophical and managerial considerations
Kavall, Stella G., (2008)
-
Pressey, Andrew D., (2009)
- More ...