Relationship marketing as an ethical approach : philosophical and managerial considerations
Stella G. Kavall, Nikolaos X. Tzokas and Michael J. Saren
| Year of publication: |
2008
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| Authors: | Kavall, Stella G. ; Tzokas, Nikolaos X. ; Saren, Michael J. |
| Published in: |
Ethics, environment and social impacts. - London [u.a.] : Routledge, ISBN 0-415-41682-5. - 2008, p. 44-58
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| Subject: | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003727881