Service convenience, customer satisfaction, and customer loyalty : study of Indian commercial banks
Vinita Kaura
| Year of publication: |
2013
|
|---|---|
| Authors: | Kaura, Vinita |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 26.2013, 1, p. 18-27
|
| Subject: | service convenience | customer satisfaction | customer loyalty | banks | Indien | India | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Bank | Privatkundengeschäft | Personal banking | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777265