Relationship marketing in European consumer goods markets: from marketing mix orientation to customer life cycle management
Year of publication: |
2006
|
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Authors: | Terlutter, Ralf ; Weinberg, Peter |
Published in: |
Strategic management : new rules for Old Europe. - Wiesbaden : Gabler, ISBN 3-8349-0211-X. - 2006, p. 123-136
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | EU-Staaten | EU countries | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Marketing | Konsumgüter | Consumer goods | Lebenszyklus | Life cycle | Produktlebenszyklus | Product life cycle | Konsumgütermarketing | Consumer goods marketing |
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