From mandatory to voluntary : consumer cooperation and citizenship behaviour
Year of publication: |
May 2017
|
---|---|
Authors: | Tsai, Ching-Yi Daphne ; Wu, Shih-Hao ; Huang, Stephen Chi-Tsun |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 37.2017, 7/8, p. 521-543
|
Subject: | Customer citizenship behaviours | cooperation | consumer readiness | perceived value | word of mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
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