Doing good for good : how does corporate social responsibility drive customer citizenship behavior? : the mediation of engagement, trust, and identification
Year of publication: |
2023
|
---|---|
Authors: | Wu, Shih-Hao ; Huang, Stephen Chi-Tsun ; Tsai, Ching-Yi Daphne ; You, Yu-Xuan |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 17.2023, 4, p. 937-962
|
Subject: | Corporate social responsibility | Customer citizenship behavior | Engagement | Identification | Trust | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Arbeitsverhalten | Work behaviour | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics |
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