Relationship quality in higher education marketing : the role of social media engagement
Melissa Clark, Monica B. Fine and Cara-Lynn Scheuer
| Year of publication: |
January-June 2017
|
|---|---|
| Authors: | Clark, Melissa ; Fine, Monica B. ; Scheuer, Cara-Lynn |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 1, p. 40-58
|
| Subject: | Social media | relationship quality | social exchange theory | commitment | trust | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2016.1269036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011706606