Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty
Year of publication: |
2017
|
---|---|
Authors: | Choi, Young Gin ; Ok, Chihyung “Michael” ; Hyun, Sunghyup Sean |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 29.2017, 4, p. 1185-1202
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand loyalty | Brand personality | Brand experience | Brand prestige | Brand relationship quality | Coffeehouse |
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