Religious doctrinal commitment : the search for influences on brand and store switching behaviors in South Korea
Year of publication: |
2012
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Authors: | Shin, Jong-kuk ; Park, Min Sook ; Ross, Corey Allen |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 3, p. 235-248
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Subject: | family dispute resolution | religiosity | religious doctrinal commitment | socialization agent | Südkorea | South Korea | Religion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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