Does price sensitivity and price level influence store price image and repurchase intention in retail markets?
Year of publication: |
September 2018
|
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Authors: | Graciola, Ana Paula ; Toni, Deonir de ; Lima, Vinicius Zanchet de ; Milan, Gabriel Sperandio |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 201-213
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Subject: | Retail price image | Repurchase intention | Price level | Price sensitivity | Konsumentenverhalten | Consumer behaviour | Preisniveau | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy |
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