Research note: Positioning strategies of global airline alliances from the consumer's perspective
Jesús Manuel López-Bonilla and Luis Miguel López-Bonilla
| Alternative title: | Positioning strategies of global airline alliances from the consumer's perspective |
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| Year of publication: |
2013
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| Authors: | López-Bonilla, Jesús Manuel ; López-Bonilla, Luis Miguel |
| Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 19.2013, 1, p. 203-208
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| Subject: | Strategische Allianz | Strategic alliance | Fluggesellschaft | Airline | Welt | World | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
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| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009721771