Research on influence of shopping APP's characteristic on consumer's impulse buying
Year of publication: |
December 2017
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Authors: | Liu, Zhichao ; Lu, Zhouwei |
Published in: |
Modern economy. - Irvine, Calif. : Scientific Research Publishing, ISSN 2152-7245, ZDB-ID 2598760-4. - Vol. 8.2017, 12, p. 1484-1498
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Subject: | Psychological Emotion | Impulse Buying | Eating Role | Sopping APP | Konsumentenverhalten | Consumer behaviour | Emotion | Mobile Anwendung | Mobile application |
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