Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Year of publication: |
2015
|
---|---|
Authors: | Kang, Juhee ; Tang, Liang ; Fiore, Ann M. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 7, p. 1662-1684
|
Subject: | Brand trust | Brand commitment | Facebook page | Monetary sales promotion | Restaurant | Verkaufsförderung | Sales promotion | Gastronomie | Restaurant industry | Markenführung | Brand management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Online-Marketing | Internet marketing |
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