Retail Branding : strategischer Rahmen für das Handeslmarketing
Dirk Morschett
| Year of publication: |
2012
|
|---|---|
| Authors: | Morschett, Dirk |
| Published in: |
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb. - Wiesbaden : Springer Gabler, ISBN 3-8349-3423-2. - 2012, p. 441-461
|
| Subject: | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Handelsmarketing | Retail marketing | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738001