Retail buyer segmentation based on the use of assortment decision factors
Year of publication: |
2014
|
---|---|
Authors: | Bahng, Young Jin ; Kincade, Doris H. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 643-652
|
Subject: | Retail | Buyer | Segmentation | Assortment | Decision | Factors | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Marktsegmentierung | Market segmentation |
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