Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Year of publication: |
2015
|
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Authors: | Hassouneh, Diana ; Brengman, Malaika |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 3, p. 218-241
|
Subject: | Metaverse Retailing | Atmospherics | Content Analysis | Second Life | Store Design | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade | Social Web | Social web | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour |
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