Return on Quality (ROQ): Making Service Quality Financially Accountable
| Year of publication: |
1995
|
|---|---|
| Authors: | Rust, Roland T. ; Zahorik, Anthony J. ; Keiningham, Timothy L. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 2, p. 58-70
|